Since 1969
One of the most globally recognised Australian brands, dominating the market with comprehensive multivitamins and targeted wellness blends.
Educational guide · 14 min read
Omega-3 is the most-studied essential fatty acid in cardiovascular and brain health — and the most-supplemented. But the EPA-to-DHA ratio, the molecular form (TG vs ethyl ester), and the freshness of the oil make a 5x difference in what reaches your bloodstream. Most supplements on Australian shelves are oxidized by the time you open the bottle.
Last updated: August 23, 2026 · Sources: NIH ODS Omega-3, Mozaffarian 2005, Bhatt 2019 REDUCE-IT, Calder 2017
Omega-3 is a family of polyunsaturated fatty acids (PUFAs) with the first double bond at the third carbon from the methyl end. The three most clinically relevant are:
The body cannot synthesize EPA or DHA from scratch — they must come from diet (or supplements). Modern Western diets are omega-6 dominant (vegetable oils, processed food) at a 15-20:1 ratio vs omega-3, vs an evolutionary ratio closer to 1:1. This imbalance is implicated in chronic inflammation.
The bottom line: for cardiovascular and anti-inflammatory effects, the active ingredients are EPA and DHA — not ALA. If you take plant-based omega-3 (flaxseed oil), your body converts only ~5-10% to EPA and barely any to DHA. For meaningful EPA/DHA intake, eat fatty fish or take a marine-source supplement.
EPA and DHA get incorporated into cell membranes throughout the body, where they do at least four clinically-meaningful things:
The form determines both absorption and price. Most "fish oil" on the shelf is one of these five.
The natural form — EPA and DHA bound to a glycerol backbone, just like in fish flesh. Neubronner 2011 RCT: 70% higher plasma EPA+DHA after 2 weeks vs ethyl ester at the same dose. The premium form; costs 2-3x more.
Best for: anyone who wants maximum absorption, higher-dose users (3+ g/day), people with malabsorption.
EPA and DHA bound to ethanol instead of glycerol. Manufactured by molecular distillation to concentrate EPA/DHA. Cheaper, but requires enzymatic re-esterification in the gut to be absorbed — ~70% the bioavailability of TG per Neubronner 2011.
Best for: budget users, maintenance dosing (1-2 g/day), prescription Vascepa (icosapent ethyl).
EPA and DHA bound to phospholipids (mainly phosphatidylcholine) from Antarctic krill. Marketing claims of superior absorption are partially supported (small RCTs show ~1.5x plasma levels vs fish oil at low doses) but absolute EPA+DHA per softgel is much lower than fish oil — you'd need 4-5 krill softgels to match one fish oil softgel.
Best for: people who cannot tolerate fish oil, vegetarians (some krill oil is sustainably certified).
The form made by taking ethyl ester and re-attaching EPA/DHA to a glycerol backbone — same bioavailability as natural TG per Dyerberg 2010. Many "premium" fish oil brands use rTG. Cost-effective middle ground.
Best for: high-dose users who want TG form at lower cost.
DHA (and sometimes EPA) extracted from microalgae. The original source — fish accumulate omega-3 by eating algae. Smit 2010 RCT showed algal DHA raises plasma DHA as effectively as fish-derived DHA. Most vegan products are DHA-only; a few brands offer algal EPA.
Best for: vegans, vegetarians, people avoiding fish for religious/cultural reasons.
The dose depends entirely on your goal. There is no single "right" amount.
| Goal | EPA+DHA dose | Evidence |
|---|---|---|
| General health / heart disease prevention | 250–500 mg/day | Mozaffarian 2005, AHA |
| Triglyceride lowering | 2000–4000 mg/day | Multiple RCTs (skeletal) |
| Secondary CV prevention (post-MI) | 1000 mg EPA/day | REDUCE-IT 2019 |
| Pregnancy / fetal brain development | 200–300 mg DHA/day | Coletta 2010 meta-analysis |
| Rheumatoid arthritis / inflammation | 2700 mg+ EPA+DHA/day | Goldberg 2007 |
| Dry eye syndrome | 1000 mg EPA+DHA/day | AREDS2 2013 |
Source: NIH ODS Omega-3 Fact Sheet. The FDA classifies doses ≤ 3000 mg/day as GRAS (Generally Recognized As Safe). Above 3000 mg/day, FDA requires monitoring — antiplatelet effects become measurable.
Most "fish oil" capsules contain both EPA and DHA, but the ratio matters. The 2019 REDUCE-IT trial used an EPA-only product (icosapent ethyl / Vascepa) at 4 g/day and showed a 25% reduction in cardiovascular events — the strongest single supplement CV outcome ever. This was NOT replicated by mixed EPA+DHA trials at similar doses, suggesting EPA alone may be the active ingredient for cardiovascular outcomes.
Fish oil is one of the few supplements where oxidation is a real, measurable safety issue. Oxidized omega-3 oils have been linked to increased lipid peroxidation, gut inflammation, and (paradoxically) increased cardiovascular risk. The industry has settled on two markers:
A 2015 Australian survey (Jackowski 2015, NZFSA data) found the average omega-3 supplement on Australian shelves had TOTOX > 30 — past IFOS limits. Look for brands that publish third-party IFOS certification on their product pages.
Smell test: open a softgel and smell the oil. Fresh omega-3 should smell like the sea — light, briny, not unpleasant. If it smells like old fish, varnish, or strong chemicals, it's oxidized. The smell test is imperfect but better than trusting the label.
The REDUCE-IT trial (Bhatt 2019, NEJM) tested icosapent ethyl (pure EPA, 4 g/day) in 8,179 patients with elevated triglycerides and cardiovascular disease or diabetes. Result: 25% relative risk reduction in major cardiovascular events vs placebo (mineral oil, which has its own issues).
The STRENGTH trial (Nicholls 2020, JAMA) tested a mixed EPA+DHA carboxylic acid formulation in 13,078 similar patients. Result: NO benefit. Trial stopped early for futility.
What does this mean for you?
Vegans and vegetarians can meet omega-3 needs through microalgae oil — the original source before fish accumulate it. Most algal products are DHA-only; algal EPA is rarer and more expensive.
Mixed evidence. The 2019 REDUCE-IT trial showed pure EPA at 4 g/day reduced cardiovascular events 25% in high-risk patients. The 2020 STRENGTH trial with mixed EPA+DHA showed no benefit. The consensus for healthy adults: 250-500 mg/day EPA+DHA is reasonable for general heart health but don't expect dramatic reductions in cardiovascular events.
Two servings of fatty fish per week (salmon, sardines, mackerel) gives roughly 250-500 mg EPA+DHA per day — equivalent to the AHA recommendation. Wild-caught salmon has more omega-3 than farmed (less, but still meaningful). For higher doses (1-3 g/day), food alone becomes impractical — you'd need to eat fish at every meal.
Yes — always with a meal containing fat. Omega-3 absorption improves 2-3x when taken with food (especially fat-containing food) per Neubronner 2011. Taking omega-3 on an empty stomach causes fishy burps in some users and reduces absorption significantly.
Not really. Krill oil has slightly better absorption of EPA per mg, but each softgel contains much less EPA+DHA than fish oil — you'd need 4-5 krill softgels to match one fish oil softgel. The cost per mg of EPA+DHA is typically 2-3x higher for krill. Phospholipid form may have minor benefits for cell membrane integration, but the evidence is thin.
Yes — DHA is critical for brain development. Pediatric dosing: infant formula with DHA (already mandatory in AU/EU), 50-100 mg DHA/day for toddlers, 250 mg combined EPA+DHA for school-age children. Avoid cod liver oil in young children due to vitamin A accumulation. Look for child-formulated omega-3 with IFOS certification.
Modern molecular distillation removes heavy metals (mercury, lead, cadmium) below detectable limits in IFOS-certified brands. The mercury concern is overblown for supplements — far more mercury exposure comes from eating large predatory fish (tuna, swordfish, king mackerel). Stick with small fish (sardines, anchovies) for supplements and food.
These 10 brands are featured on every vitfacts.com comparison page. We track them for ingredient transparency, third-party testing, and Thailand availability.
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One of the most globally recognised Australian brands, dominating the market with comprehensive multivitamins and targeted wellness blends.
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Why these 10? See the VitFacts editorial policy page (forthcoming) for the criteria — minimum 10 years of documented safety record, public certificate-of-analysis policy, and verifiable Thailand distribution.
Not medical advice. This article is for educational purposes only and does not constitute medical advice. Consult a qualified clinician before starting any new supplement, especially if you take anticoagulants, are pregnant or breastfeeding, or have a bleeding disorder.